The Problem
Too much confusion and too little motivation stop users from turning recycling into part of daily life
Competitor Analysis
Recycling tools explain what to do, but rarely inspire people to do it
Most competitors focus on giving instructions, but they lack the fun and motivation needed to form lasting recycling habits. Without playful engagement, users drop off instead of turning recycling into a consistent behavior.
That gap is where Binly focuses—combining habit + fun + impact to drive real change.
Design Opportunity
From clarity and motivation to engaging design solutions
Through research and competitor analysis, we learned that information alone can’t build recycling habits. Users need both clarity and motivation—leading us to design playful visuals, gamified rewards, and intuitive sorting cues.
Key Flow
Guide users from scanning to rewards, while turning progress into a fun journey
The Solutoin
#1. Playful visual language
The evolving visuals transform progress into something tangible—turning each sorted item into growth that users can see and celebrate, making recycling feel rewarding rather than routine.
#2. Gamified Motivation
Transforming recycling into a guided, playful, and habit-building journey
Engaging users through playful sorting steps
From scanning to sorting, Binly turns recycling into a guided and rewarding journey that builds lasting habits.
Simple guidance to make disposal effortless
Simplifies recycling with clear, step-by-step instructions. By removing overwhelming details, it helps users feel confident and consistent in their sorting habits.
Turning learning into play with mini-games
Quick mini-games transform recycling tips into fun challenges, rewarding users as they build lasting habits.
#3. Color-coded sorting system
Pairing each waste category with a distinct color and character makes sorting easier to recognize and remember. Consistent visuals across bins and guides reduce confusion, helping users quickly build habits through repetition.
Unified color system makes sorting easier to follow
#4. Track personal progress
Bring users’ progress to life as characters fill the bin, showing their positive impact in an engaging way.
Color System
Balancing functionality with visual playfulness through color
Primary Color - Yellow
Secondary Color - Blue, Red, Deep Green, Purple and Green
Text Color - Black
Background Color - White
CTA - Black
Icon Library
A playful and consistent icon set featuring diverse sorting items, bin types, and characters
Component Anatomy
The sorting card combines character, item type, sorting label, and actions to deliver a clear and engaging sorting experience
Sorting Character
Item Type
Sorting Labels
Actions
Reflection
Through cross-disciplinary collaboration and rapid iteration, we transformed challenges into opportunities and built a system that makes recycling both intuitive and motivating.
🤝 Close collaboration with the founder and design team enabled us to move swiftly, validate ideas through rapid testing, and refine the product iteratively within a fast-paced environment.
♻️ Instead of static instructions, we translated recycling education into playful, rewarding interactions that sustain user motivation.
🎨 Crafted a visual language that connects color-coded categories with character-driven elements, creating an intuitive and consistent habit-building experience.
